Basic Trends of Online Reputation Management

The basic thought of online reputation management is something that only big corporations need these services for damage control. But it is a wrong conception. Think again. No matter what size your business is, whether it’s a start-up or a Fortune 500 company, you require a plan in place for managing your business online reputation. Doing so can help out your business in an integer of conducts. In this write-up, we will take a look at some of the major benefits of online reputation management.

The access to a variety of online platforms is quite easy; anybody and everybody can use the login path to post negative comments about a particular company or products and services dealt in. Keeping this point into consideration, the company owners and even celebrities, often get attacked through such platforms, must stay armed with their own business strategies to diminish these types of negative impacts which they may be forced to encounter.

Well, there are a number of benefits of availing these services which are endless. Here enlisted are most important ones that help to maintain brand’s online reputation.

Higher trust

It is a well-known concept that brands with a good ORM are trustworthy and people depend on the opinions of others. This is one of the major reasons why people trust a company or person; others are possible to follow the same response. Research shows that 70% of people trust brand recommendations from friends, family and almost 70% trust consumer opinions more than paid ads.

Eliminates Negative Comments

Reputation management helps you to eliminate all negative comments and or reviews from the results. The good SEO techniques also help to eliminate all sorts of unfortunate contents and to leave the spaces for useful comments, reviews, and listings for your online business.

Cost Effective

One single negative reviews and comments not only harm your online business reputation but also have an effect on business revenues. ORM services cost businesses significantly lesser than the charge associated with the status troubles, Therefore, many companies and even persons favour spending money on managing profiles or brands online.

Improves Ranking of Your Keywords

These strategies are tailored in a manner as it will bring positive reviews for your site on the search engines. If positive results come on the top of search engines, your negative keywords would definitely downgrade.

ORM experts have several years of experience, and ample years of knowledge of search engine optimization techniques to keep the reputation management integral.

On the whole reputation management is not just about countering negative content and generating helpful reviews. But it is all about building a reputation that makes a product name or service synonymous with its core values and the main needs of its objective market. This is specifically why businesses need a good online reputation management strategy.

7 Tips to Have Your Website Listed On The First Page On Yahoo

Yahoo is one of the biggest online search engines. So, if your campaigns are not targeted at Yahoo, you are making a big mistake. By optimizing your website for Yahoo search engine, you can get a lot of valuable traffic. Given below are 5 tips for optimizing your site for Yahoo.

Know the Fundamentals of SEO

SEO is a powerful process that can help you improve the rank of your blog or website on a search engine. In fact, SEO is an effective, inexpensive and reliable way of making your web site available to potential visitors.

Today, online searchers look for their required information through search engines. If you are not present on the World Wide Web, you will miss out on a good deal of profit.

Know the Search Share

According to statistics, around 11.7% of Americans use Yahoo to look for their desired information or product.

In 2014, an announcement came from both Mozilla and Yahoo that the default engine in Mozilla would be Yahoo.

Although Google has the highest share of search queries, Yahoo is the next big competitor. So, you don’t want to drop your rankings on this search engine either.

Given below are a couple of effective tips that can help you to achieve a higher rank on Yahoo.

What You Should Know About Yahoo! SEO First

As far as Yahoo SEO is concerned, it’s important that you know some key differences between the SEO techniques used for both of the search engines. Read on to know more.

Competition Is Lower

On Yahoo, the competition is not as stiff as on the leading search engine. For instance, if a website is on the first page for a certain keyword or phrase, it may not be on the first page for the same phrase or keyword on Yahoo.

So, if you try to rank for that phrase or keyword on a different engine, you may get a better ranking in a short period of time with a little bit of effort.

YAHOO! Is relatively simpler

Without any doubt, it’s much more complicated to rank higher on Google than on any other search engine. So, you need to consider fewer factors when running your optimization campaigns.

Over the past few years, the leading engine has made a lot of algorithm changes., but no such thing has been done by Yahoo.

There Is No Big Difference Between YAHOO! AND BING

As far as SEO is concerned, both Bing and Yahoo are quite similar. Therefore, one strategy can work for both. So, you don’t have to have separate campaigns.

Yahoo Gives More Importance To Links

As far as backlinks and inbound links are concerned, Yahoo gives them much more importance to them. In other words, if you have a lot of inbound links, Yahoo will give you a higher rank on its search engine.

In short, these are a few things that you can do in order to improve the rank of your website or blog on the second big search engine called Yahoo! If you follow a few good techniques the right way, your chances of getting a better rank will be higher.

Why Is A Local Search Engine Important For Businesses?

“Go Local”… This new mantra to shop local, buy local and go local, etc. has become a game-changer for the businesses. Eight out of ten consumers use search to find local information that means if your business is not optimized for the local search, your business is missing 80% customers. The local search engine is critical if you want your business to grow and expand.

What Makes Local Search Important?

With every search on Google, local search is happening. When someone is searching for any product and services, they search with the “near me” keyword. For e.g. “coffee shop near me” “Thai restaurant near me”.

The below-mentioned statistics suggest how Local Search has become imperative in providing business.

50% of consumers who performed searches through their smartphones have visited the local stores in 24 hours.
35% of people searched through their computer visited the local stores in a day.
73% of the local businesses witnessed a boost in their sales and got unique consumers based on who searched them locally.
68% of people suggested that they prefer searching online for local businesses before visiting them.
92% of users looked online for local businesses in the year 2017 and that number is growing every day.
86% of the people look up the location of the business in the Google Maps
To give you better clarity, let’s pretend my tap broke. I do not want to search whichever websites that Google lines up for me. Rather, I will search for writing “plumber near me” “Plumbing services near me”
The SERPS will get me a bunch of local plumbing services including ratings and testimonials as well as price packages. – Get it? This is how the local search engine works.

How Local B2B Search Can Be A Game Changer?

We understood the power of local search SEO, but if you think who cares? Well, as a matter of fact, your customer cares. Because local consumers will always rely on the local search engine results to find the information. So, how can you make your local search engine better for your business?

The crucial parts of local Search SEO involve:

When it comes to local SEO, it is different from organic practices. When optimizing your business for local search below are the immediate areas you need to focus:

Optimize “Google My Business”
Improve your internal link structure
Create local content
Make sure your website is mobile responsive
Make sure that your business contact details are updated
Engage more on social media platforms by adding daily posts
Optimize online directories
Add location to your web pages
Optimize your meta description, content, title tags, images, and URL
Local search engine results are based on geographical factors. It is impossible to rank based on organic SEO unless you are a huge brand. Especially B2B businesses where competition is stiff, your business can enjoy benefits like:

Increased web traffic
Increased visibility
Build a loyal customer base
Enhanced brand awareness
Increased business inquiries/leads
Your business earns more trust through high page rankings
Repeat customers
Reduces advertising expenses
Get exposure in local business community directories
Gets more positive reviews
To Get Rank On Google – You Need Local SEO

You might be wondering what it takes to get first-page ranking on Google? Well, to say least there are literally hundreds of things that go in from best SEO practices to ratings and reviews, optimizing the mobile experience, focusing on user experience, regularly updating and maintaining Google listing, and so on.

Google algorithms are constantly changing to deliver relevant search for the users. Google’s “Venice Update” was one of the first changes that influenced the local search for businesses. The update made it imperative to have landing pages for the businesses for every location they provide service and optimize it with the right keywords.

Another significant rollout was “Google Pigeon Update” which had several makeovers with the recent one including “Local 3 pack” as opposed to how earlier they used to display 8-10 businesses in a pack.

Recently, Google announced another change suggesting that the search results are local and even more relevant.

The top half search result page is covered with the “Paid Ads” and the “local pack listings”. About 86% of the customers use this listing when they are looking for local businesses.

With the right local SEO strategies and practices, your business can come in the top 3 local pack searches.

Algorithms are adapting local “near me” search hence to get your business listing higher on Google page ranking you can’t overlook Local Search SEO.

It’s a step by step process that you need to perform to get on the first page of Google.

Local Search Vs General Search Engine

Search engine giants like Google, Bing, Yahoo, etc. use hundreds of factors to rank and index in the searches that include SEO keywords, inbound and outbound links, content, to name a few.

Local businesses having a physical office in a specific location will want to rank high in the local search. The user is likely to search for the products/services in a specific location they want to find it nearby and easy to commute to visit. Therefore, it is important for local businesses to show up in local searches.

Can Local Businesses Rank High On Search Engines Like Google?

It is not impossible but tough. Also with every search engine, the algorithm varies, Google competitors like Bing, Yahoo adopt different strategies to place the businesses.

Ideally, multi-location brands have better chances to rank locally as well as organically since they have a website to help boost their ranking when searched.

That is where organic SEO comes into play. Search engine optimization is the process of trying to make sure search engines know which searches your business or website is relevant for. However, there are marketers who manipulate the results using SEO techniques.

Google considers search engine manipulation to be extremely serious and expends substantial resources to try to identify and eliminate it. Hence, Google is now emphasizing more on “local searches”. The local search algorithm update, “Pigeon” is giving importance to the local search results hence benefitting the local business.

Top Five Keywords Research Tools

SEO or search engine optimization is all about keyword research and finding the optimum keywords to get search engines to place your web pages in front of your potential customers. Assuming you have a quality product and are giving quality content to those who subsequently visit your site, then by following this quick guide you should be able to start finding the best ways to find the keywords that are critical to succeed with your website.

There are two main two types of keyword research tool that can help with your overall web strategy that uses the seed keywords to find profitable keywords and the competitor based keyword research which finds proven keywords from other similar sites to drive your traffic.

The five best tools for SEO are below:

The Google Keyword Planner tool is the first on the list because it is one of the best and most commonly used keyword research tools available. One of the main reasons it’s so popular is that it is free and also, it is directly integrated with Google AdWords.

You can create your AdWords Account for free and then start using this Google Keyword Planner Research Tool which has all the information on Google the largest search engine.

This is the best for people who are just starting out and the early stages of your SEO on your website.

Semrush is the number 2 choice as it is the easiest keyword research engine for bloggers. You place in your or your competitor’s URL and it will give you all the ranking keywords for that site.

It will give details on the traffic stats, search engine reports, AdSense CPC and many other details to help you manage your SEO campaign. Semrush is offering a 14 day completely free trial.

Ahrefs Keyword Explorer tool is number 3, it is one of the most popular keyword tools and uses clickstream data to show how many clicks you can get from a given keyword on the search engine. Many key words have a large amount of traffic but few clicks. It is possible to create a keyword list directly from Ahrefs dashboard with a trial of 7 days for $7 it is great value.

Long TailPro is at number four, being another very popular keyword tool. This paid tool is great for niche sites and features an amazing and very detailed keyword analysis feature as well as a competition checker which will help you to choose the right keywords to drive high quality traffic to your web page. They are also offering a $30 discount.

KW finder is number 5. This tool is totally dedicated to keyword research. Although they are very new they are one of the fastest growing SEO tool companies, mainly because they help you find the right keywords that will drive highly targeted traffic to your site. It uses a question based keyword research option to help you find long tailed keywords quickly that are related to problem solving. This type of problem solving content helps to bring quality, targeted traffic to your site and increase click rates and conversions.

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